It’s been happening for years but it’s only now that people are starting to open their eyes to the damage climate change is forcing upon the world- a destruction brought upon by human hands. Our modern world is one based upon ideals of consumerism and sadly in 2019 the fashion industry’s carbon footprint is greater than that of the airline industry, making it responsible for more than 8% of the world’s climate impact according to Megan Cerrullo writing for CBS News in April 2019 in her article, Fashion industry’s carbon impact bigger than airline industry’s. Despite these shocking statistics there is a lot which can be done to help reduce both the fashion industry and consumer’s carbon footprint and thus the negative impact this has on our planet.
With documentaries such as David Attenborough’s Our Planet showing the true extent plastic pollution is having on our oceans it makes us wonder what can be done to help reduce this. Looking at the beauty industry in particular with its colossal amounts of packaging, much of which cannot be recycled, we have reached a point where companies may have to consider approaching the situation from a different angle or for consumers to opt for more Eco friendly options. Lush is one example of a company that has always stepped away from the norm to create their own unique culture of planet friendly and cruelty free products amongst an inclusive environment. With the opening of the world’s biggest Lush store in Liverpool earlier this year we can see that a company can both be Eco aware and greatly successful with its three floors of cult favourites and exclusives including packaging free (Naked) skincare and makeup, solid shampoo bars and shower gels. Lush has always encouraged its recycling scheme where in which a customer can bring in five empty black pots and get a free fresh face mask in return to help reduce packaging waste. Now with Kiehl’s following in their footsteps offering their Recycle & Be Rewarded Scheme offering a loyalty card for customers where upon recycling empty packaging in store or using a reusable bag a customer can get a stamp and with ten stamps can collect a free travel-size product. Schemes such as these are brilliant ways in which companies can help reduce waste impact and encourage customers to do the same whilst still maintaining a heavy footfall in store.
However, it is not only the amount of packaging winding up in our oceans and its particles in the bodies of our marine life, but also the huge rise in fast fashion. Nowadays, many people look for something they can wear for one night then to never where again for the sake of never being seen in the same outfit twice. Whatever happened to those wise words, “quality over quantity”? Brands are under pressure to quickly bring out new collections at lower prices to bring about further consumption, yet many of these pieces last little than a year before being poured onto increasingly large landfill sites. This has led to a rise in resale particularly amongst the online markets to save many garments from a life rotting on the landfill, this also making luxury fashion more accessible to the consumer.
Following on from this, methods such as these are focused heavily on reducing the damaging impact on the planet whilst still being consumer friendly. Yet, we are not only trying to save the planet for the sake of the consumer, are we not? – But, also for the animals that live on this earth. Human interference has caused the vast destruction of natural habitats leading to the decline in many animal populations, whilst many species are vital to the well-functioning of our ecosystem. Despite this many companies amongst the beauty industry and beyond still feel the need to test on animals. In our day and age this is an unnecessary act which more and more are turning against with Garnier being an example of a brand taking a step away from ancient methods in so creating their new Garnier Organic skincare range, harnessing natural ingredients like lavender and thyme alongside skin loving ingredients such as salicylic acid offering a range of cruelty-free and Eco conscious products alongside their other ranges. Hopefully, in the future we will be seeing more products following suit and possibly putting the use of animal testing to a halt all together.
With this, maybe we can all be a little bit more “fashion conscious” both as creators and consumers to ensure that not only the industry prospers but our planet also. As humans it is our responsibility to ensure this, no one else is going to step in for us. Our intervention has caused this but our intervention can help stop it. And so it is with acts such as these amongst others that the fashion and beauty industries can help play their part in doing so.
Peace and love xo
This is a little piece I wrote prompted by something I read in Vogue on their talent search page in last month’s issue. Sometimes it’s nice to have something to prompt you and push you away from what you are used to. I say that writing and art are forms that should flow naturally from you, you can’y force your work, especially if you are not in the right frame of mind but little prompts and sparks of inspiration can help us along in the process. I wasn’t going to share this, let alone submit it, because it’s not up to standard, but it’s been sat in my files for a couple of days now so figured why not at least put it on here.